Geberit Asia-Pacific Flagship Center

 

As a century-old Swiss premium brand in piping and sanitary technology, Geberit is presented through a design concept of “in front of the wall, behind the wall; inside the wall, outside the wall.” This project moves beyond the conventional bathroom showroom format, using simple cement walls to highlight the hidden technology and engineering value behind the products.

 

Since Geberit systems are often installed during the early construction stage, when interiors are still in raw concrete condition, the “wall” becomes the core design language and Geberit’s closest partner. Through displays on both sides of the wall, customers can clearly understand the relationship between same-floor drainage systems, concealed pipelines, and visible bathroom products.

 

Although hidden from sight, these systems are essential. A large drainage demonstration wall becomes the key visual focus, strengthening product identity, technical clarity, and the brand’s innovative presence in the Asian market.

 

吉博力亞太旗艦中心

 

吉博力作為全球管道潔具領域的瑞士百年高端品牌，本案以「牆前、牆後；牆內、牆外」作為核心設計概念，跳脫傳統衛浴展示廳的陳列方式，透過簡潔的水泥牆面襯托產品特性，展現品牌隱蔽工法與工程系統的專業價值。

 

由於吉博力產品多在建築初期、室內仍為水泥現況時即進行安裝，因此「牆」成為本案最重要的設計語彙，也象徵品牌與建築結構之間密不可分的關係。展場藉由牆體前後的展示方式，讓客戶能清楚理解同層排水系統、牆內管道配置與牆外衛浴產品之間的關聯。

 

雖然管線系統隱藏於牆內，平時不可見，卻是影響衛浴品質與使用體驗的關鍵。本案以大型排水演繹牆作為視覺焦點，強化產品技術特色與品牌辨識度，使展廳在衛浴百貨展場中能被一眼識別。整體設計不僅建立創新的展示模式，也提升品牌在亞洲市場的差異化形象與銷售表現，並成為可被複製至歐洲及全球據點的旗艦展示概念。

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